{
  "affiliate_slug": "1st-phorm",
  "brand": {
    "brand": "1st Phorm",
    "brand_id": "brand:1st-phorm",
    "conditional_mean_gis": 62.87500000000001,
    "coverage": 0.5714285714285714,
    "eligible_sku_count": 5,
    "formulation_n": 7,
    "named_formulation_n": 0,
    "opacity_share": 0,
    "scored_formulation_n": 4,
    "unmatchable_formulation_n": 0
  },
  "brand_profile": {
    "cfu_spread": null,
    "form_mix": {
      "Capsule": 3
    },
    "form_mix_of": 3,
    "named_strain_count": 0,
    "named_strains": [],
    "potency_mix": {
      "at_manufacture": 10,
      "unstated": 12
    },
    "potency_mix_of": 22,
    "price_per_day_spread": null,
    "priced_products": 0,
    "printed_claims_avg": 1.3,
    "printed_claims_of": 3,
    "products": 3,
    "reformulations": 0
  },
  "claims": [
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--1st-phorm:brand.skus",
      "denominator": 7,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:1st-phorm",
      "number": 5,
      "page_id": "b--1st-phorm",
      "provenance": "brand_index.csv",
      "query": "eligible_sku_count and all observed formulation groups by brand",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.skus",
      "query_links": [],
      "rows_after_dedupe": 5,
      "rows_before_dedupe": 7,
      "rule_id": "brand.skus",
      "sentence": "1st Phorm has 5 eligible SKUs and 7 formulation groups among labels in the NIH DSLD snapshot (Sep 2026).",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.skus",
      "values_json": "{\"denominator\": 7, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"1st Phorm\", \"number\": 5, \"share\": \"71.4%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--1st-phorm:brand.naming",
      "denominator": 7,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:1st-phorm",
      "number": 0,
      "page_id": "b--1st-phorm",
      "provenance": "brand_index.csv; organism_rows.csv",
      "query": "union of formulation IDs with any printed designation by brand",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.naming",
      "query_links": [],
      "rows_after_dedupe": 0,
      "rows_before_dedupe": 7,
      "rule_id": "brand.naming",
      "sentence": "0 of 7 1st Phorm formulation groups have at least one printed strain designation (0.0%) in the NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.naming",
      "values_json": "{\"denominator\": 7, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"1st Phorm\", \"number\": 0, \"share\": \"0.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--1st-phorm:brand.opacity",
      "denominator": 7,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:1st-phorm",
      "number": 0,
      "page_id": "b--1st-phorm",
      "provenance": "brand_index.csv; composite.csv",
      "query": "brand formulation groups whose representative composite is scored_with_unmatchable_E",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.opacity",
      "query_links": [],
      "rows_after_dedupe": 0,
      "rows_before_dedupe": 7,
      "rule_id": "brand.opacity",
      "sentence": "0 of 7 1st Phorm formulation groups were scored using the available matching evidence (0.0%) in the NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.opacity",
      "values_json": "{\"denominator\": 7, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"1st Phorm\", \"number\": 0, \"share\": \"0.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--1st-phorm:brand.index",
      "denominator": 7,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:1st-phorm",
      "number": 4,
      "page_id": "b--1st-phorm",
      "provenance": "brand_index.csv",
      "query": "mean numeric representative GIS and numeric-score coverage over all brand formulations",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.index",
      "query_links": [],
      "rows_after_dedupe": 4,
      "rows_before_dedupe": 7,
      "rule_id": "brand.index",
      "sentence": "1st Phorm: conditional Brand Index 62.88 from 4 of 7 formulation groups with numeric Gut Index Scores (57.1%); unscored groups remain outside the mean. Window: NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.index",
      "values_json": "{\"denominator\": 7, \"index\": \"62.88\", \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"1st Phorm\", \"number\": 4, \"share\": \"57.1%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    }
  ],
  "cohort_manifest_sha256": "3a8805d95e34cbd3ccdc36613e5bbcd4a75c17b7e07e420b65aa54f786a13400",
  "cohort_wave": "2026-09-20-w2",
  "compared_with": [],
  "entity_id": "brand:1st-phorm",
  "formula_version": "gis_v1",
  "generated_at": "2026-09-20T00:00:00Z",
  "label_versions": [
    {
      "brand": "1st Phorm",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2021-01-22",
      "label_version_id": "242935",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2021-01-22",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Prenatal Plus",
      "record_key": "15a405a0d6b949c5c4aeea63ddcc8a9a8df07248873765e943de5e78a4314dee",
      "relationships_json": "[]",
      "sku_id": "sku:prenatal-plus",
      "upc": ""
    },
    {
      "brand": "1st Phorm",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2021-01-22",
      "label_version_id": "242983",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2021-01-22",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Probiotic",
      "record_key": "d425b039ac121924be5c80d1b07171afe6609dcd80b4750e83677e48397c29bc",
      "relationships_json": "[]",
      "sku_id": "sku:probiotic-242983",
      "upc": ""
    },
    {
      "brand": "1st Phorm",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2021-01-22",
      "label_version_id": "242996",
      "link_confidence": "",
      "observation_kind": "light",
      "observed": "1",
      "observed_at": "2021-01-22",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Vegan Powder Pro Chocolate Frost",
      "record_key": "3649f47a9c44277667ff740c6bb37d3d6a791feb7842031841ecd929ab7ca81e",
      "relationships_json": "[]",
      "sku_id": "sku:vegan-powder-pro-chocolate-frost",
      "upc": ""
    },
    {
      "brand": "1st Phorm",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2021-01-22",
      "label_version_id": "243007",
      "link_confidence": "",
      "observation_kind": "light",
      "observed": "1",
      "observed_at": "2021-01-22",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Whole Heart",
      "record_key": "6063c5fd28f34f12181f4d8fcf5cc801fee0d60b255c7dc06cc115d80fb53c64",
      "relationships_json": "[]",
      "sku_id": "sku:whole-heart",
      "upc": ""
    },
    {
      "brand": "1st Phorm",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2021-03-25",
      "label_version_id": "242735",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2021-03-25",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Complete Prostate PM",
      "record_key": "67f82fcf2f34dc244dc8bac3782da4bd275da93c22ff82a6da9f816690d07152",
      "relationships_json": "[{\"type\":\"Image difference, same product\",\"labelId\":172277}]",
      "sku_id": "sku:complete-prostate-pm",
      "upc": ""
    },
    {
      "brand": "1st Phorm",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2023-05-24",
      "label_version_id": "295907",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2023-05-24",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Micro Factor Probiotic",
      "record_key": "32eaf3c60be79462765617d445c19d624fdf36e38268c67cd89b19a10a97ae01",
      "relationships_json": "[]",
      "sku_id": "sku:micro-factor-probiotic",
      "upc": ""
    },
    {
      "brand": "1st Phorm",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2025-05-21",
      "label_version_id": "332844",
      "link_confidence": "",
      "observation_kind": "light",
      "observed": "1",
      "observed_at": "2025-05-21",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Phormula-1 Vanilla Milkshake",
      "record_key": "b45f375bcb003a7a55e1ca5282b8047eb5916bd8b563d0c81d0c59371efa819b",
      "relationships_json": "[]",
      "sku_id": "sku:phormula-1-vanilla-milkshake",
      "upc": ""
    }
  ],
  "name": "1st Phorm",
  "organisms_carried": [
    {
      "name": "Bifidobacterium bifidum",
      "products": 3,
      "route": "/s/bifidobacterium-bifidum/"
    },
    {
      "name": "Lactobacillus acidophilus",
      "products": 3,
      "route": "/s/lactobacillus-acidophilus/"
    },
    {
      "name": "Streptococcus thermophilus",
      "products": 3,
      "route": "/s/streptococcus-thermophilus/"
    },
    {
      "name": "inulin",
      "products": 2,
      "route": "/s/inulin/"
    },
    {
      "name": "Lacticaseibacillus casei",
      "products": 2,
      "route": "/s/lacticaseibacillus-casei/"
    },
    {
      "name": "Lacticaseibacillus rhamnosus",
      "products": 2,
      "route": "/s/lacticaseibacillus-rhamnosus/"
    },
    {
      "name": "Lactiplantibacillus plantarum",
      "products": 2,
      "route": "/s/lactiplantibacillus-plantarum/"
    },
    {
      "name": "Lactobacillus brevis",
      "products": 2,
      "route": "/s/lactobacillus-brevis/"
    },
    {
      "name": "Ligilactobacillus salivarius",
      "products": 2,
      "route": "/s/ligilactobacillus-salivarius/"
    },
    {
      "name": "Bifidobacterium animalis",
      "products": 1,
      "route": "/s/bifidobacterium-animalis/"
    },
    {
      "name": "Bifidobacterium longum",
      "products": 1,
      "route": "/s/bifidobacterium-longum/"
    },
    {
      "name": "Bifidobacterium lactis",
      "products": 1,
      "route": "/s/bifidobacterium-lactis/"
    }
  ],
  "organisms_carried_total": 12,
  "page_id": "b--1st-phorm",
  "page_type": "brand",
  "panels": [],
  "product_pages": [
    {
      "duplicate_name": false,
      "gis": 61.75000000000001,
      "latest_label_id": "242735",
      "name": "1st Phorm Complete Prostate PM",
      "route": "/p/complete-prostate-pm/"
    },
    {
      "duplicate_name": false,
      "gis": 66.25,
      "latest_label_id": "295907",
      "name": "1st Phorm Micro Factor Probiotic",
      "route": "/p/micro-factor-probiotic/"
    },
    {
      "duplicate_name": false,
      "gis": 61.75000000000001,
      "latest_label_id": "242935",
      "name": "1st Phorm Prenatal Plus",
      "route": "/p/prenatal-plus/"
    }
  ],
  "related_reports": [
    {
      "name": "Potency basis census",
      "route": "/reports/potency-basis-census/"
    },
    {
      "name": "Supplier code network",
      "route": "/reports/supplier-code-network/"
    },
    {
      "name": "Label designation changes",
      "route": "/reports/label-designation-changes/"
    }
  ],
  "related_tools": [
    {
      "name": "DSLD product check",
      "route": "/check/"
    }
  ],
  "release": "2026-09-20",
  "route": "/b/1st-phorm/",
  "score_scale": 100,
  "source_sha256": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
  "weights": {
    "A1": 0.45,
    "A2": 0.55
  }
}