{
  "affiliate_slug": "lifeable",
  "brand": {
    "brand": "Lifeable",
    "brand_id": "brand:lifeable",
    "conditional_mean_gis": 68.5,
    "coverage": 0.7142857142857143,
    "eligible_sku_count": 7,
    "formulation_n": 7,
    "named_formulation_n": 0,
    "opacity_share": 0,
    "scored_formulation_n": 5,
    "unmatchable_formulation_n": 0
  },
  "brand_profile": {
    "cfu_spread": {
      "excluded": 0,
      "max": 5000000000,
      "median": 3500000000,
      "min": 2000000000,
      "n": 2,
      "of": 4,
      "of_label": "organism rows on its labels"
    },
    "form_mix": {
      "Gummy or Jelly": 3
    },
    "form_mix_of": 3,
    "named_strain_count": 0,
    "named_strains": [],
    "potency_mix": {
      "unstated": 4
    },
    "potency_mix_of": 4,
    "price_per_day_spread": null,
    "priced_products": 0,
    "printed_claims_avg": 2,
    "printed_claims_of": 3,
    "products": 3,
    "reformulations": 0
  },
  "claims": [
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--lifeable:brand.skus",
      "denominator": 7,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:lifeable",
      "number": 7,
      "page_id": "b--lifeable",
      "provenance": "brand_index.csv",
      "query": "eligible_sku_count and all observed formulation groups by brand",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.skus",
      "query_links": [],
      "rows_after_dedupe": 7,
      "rows_before_dedupe": 7,
      "rule_id": "brand.skus",
      "sentence": "Lifeable has 7 eligible SKUs and 7 formulation groups among labels in the NIH DSLD snapshot (Sep 2026).",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.skus",
      "values_json": "{\"denominator\": 7, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Lifeable\", \"number\": 7, \"share\": \"100.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--lifeable:brand.naming",
      "denominator": 7,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:lifeable",
      "number": 0,
      "page_id": "b--lifeable",
      "provenance": "brand_index.csv; organism_rows.csv",
      "query": "union of formulation IDs with any printed designation by brand",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.naming",
      "query_links": [],
      "rows_after_dedupe": 0,
      "rows_before_dedupe": 7,
      "rule_id": "brand.naming",
      "sentence": "0 of 7 Lifeable formulation groups have at least one printed strain designation (0.0%) in the NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.naming",
      "values_json": "{\"denominator\": 7, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Lifeable\", \"number\": 0, \"share\": \"0.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--lifeable:brand.opacity",
      "denominator": 7,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:lifeable",
      "number": 0,
      "page_id": "b--lifeable",
      "provenance": "brand_index.csv; composite.csv",
      "query": "brand formulation groups whose representative composite is scored_with_unmatchable_E",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.opacity",
      "query_links": [],
      "rows_after_dedupe": 0,
      "rows_before_dedupe": 7,
      "rule_id": "brand.opacity",
      "sentence": "0 of 7 Lifeable formulation groups were scored using the available matching evidence (0.0%) in the NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.opacity",
      "values_json": "{\"denominator\": 7, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Lifeable\", \"number\": 0, \"share\": \"0.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--lifeable:brand.index",
      "denominator": 7,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:lifeable",
      "number": 5,
      "page_id": "b--lifeable",
      "provenance": "brand_index.csv",
      "query": "mean numeric representative GIS and numeric-score coverage over all brand formulations",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.index",
      "query_links": [],
      "rows_after_dedupe": 5,
      "rows_before_dedupe": 7,
      "rule_id": "brand.index",
      "sentence": "Lifeable: conditional Brand Index 68.50 from 5 of 7 formulation groups with numeric Gut Index Scores (71.4%); unscored groups remain outside the mean. Window: NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.index",
      "values_json": "{\"denominator\": 7, \"index\": \"68.50\", \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Lifeable\", \"number\": 5, \"share\": \"71.4%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    }
  ],
  "cohort_manifest_sha256": "3a8805d95e34cbd3ccdc36613e5bbcd4a75c17b7e07e420b65aa54f786a13400",
  "cohort_wave": "2026-09-20-w2",
  "compared_with": [],
  "entity_id": "brand:lifeable",
  "formula_version": "gis_v1",
  "generated_at": "2026-09-20T00:00:00Z",
  "label_versions": [
    {
      "brand": "Lifeable",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-04-23",
      "label_version_id": "313380",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-04-23",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Women's Probiotic 10 Billion Berry Flavors",
      "record_key": "dc7c4cae48cec547d6b92553c6763a60685cddada6c3462e6438669608842c6f",
      "relationships_json": "[]",
      "sku_id": "sku:women-s-probiotic-10-billion-berry-flavors",
      "upc": "8 10102 73032 9"
    },
    {
      "brand": "Lifeable",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-04-23",
      "label_version_id": "313381",
      "link_confidence": "",
      "observation_kind": "light",
      "observed": "1",
      "observed_at": "2024-04-23",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Vitamin B12 Gummies Strawberry Flavor",
      "record_key": "b11422e6ac191e3cea93737805a0f90f1723c84a03e16422e38f0404871b128b",
      "relationships_json": "[]",
      "sku_id": "sku:vitamin-b12-gummies-strawberry-flavor",
      "upc": ""
    },
    {
      "brand": "Lifeable",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-06-20",
      "label_version_id": "313377",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-06-20",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Men's Probiotic 10 Billion Berry Flavors",
      "record_key": "d368546a4aa4506a46476b7675db82ff939ae2fb9a260fb430b7e476bf8d9dd4",
      "relationships_json": "[]",
      "sku_id": "sku:men-s-probiotic-10-billion-berry-flavors",
      "upc": "8 10102 73031 2"
    },
    {
      "brand": "Lifeable",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-06-20",
      "label_version_id": "313383",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-06-20",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Probiotic 2 Billion CFU Raspberry Flavor",
      "record_key": "52d1a91241c6fb6464d6153b8f1753ece2d3c54b7eb6134b44eaa2a234ded85b",
      "relationships_json": "[]",
      "sku_id": "sku:probiotic-2-billion-cfu-raspberry-flavor",
      "upc": "8 10102 73085 5"
    },
    {
      "brand": "Lifeable",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-06-20",
      "label_version_id": "313384",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-06-20",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Probiotic Berry Flavor",
      "record_key": "7aed14057614459d93e039ba581c7cb373702e4daa75a4479149184312b87c17",
      "relationships_json": "[]",
      "sku_id": "sku:probiotic-berry-flavor",
      "upc": "8 50023 06204 8"
    },
    {
      "brand": "Lifeable",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-10-24",
      "label_version_id": "313373",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-10-24",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Probiotic 2 Billion CFU Gummies Berry Flavor",
      "record_key": "ba573d1d516bca3a9970df2fdeedf2624efc76b9404f203852c87107bbffe832",
      "relationships_json": "[]",
      "sku_id": "sku:probiotic-2-billion-cfu-gummies-berry-flavor",
      "upc": "8 10102 73112 8"
    },
    {
      "brand": "Lifeable",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2025-09-25",
      "label_version_id": "333140",
      "link_confidence": "",
      "observation_kind": "light",
      "observed": "1",
      "observed_at": "2025-09-25",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Prebiotic Fiber Sugar Free Gummies Berry Flavor",
      "record_key": "c7d27b9cfe1593ffa11199d4270b2a462976d7783884290fd7804521f63def44",
      "relationships_json": "[]",
      "sku_id": "sku:prebiotic-fiber-sugar-free-gummies-berry-flavor",
      "upc": ""
    }
  ],
  "name": "Lifeable",
  "organisms_carried": [
    {
      "name": "Bacillus coagulans",
      "products": 2,
      "route": "/s/bacillus-coagulans/"
    },
    {
      "name": "Bifidobacterium animalis",
      "products": 1,
      "route": "/s/bifidobacterium-animalis/"
    },
    {
      "name": "Lacticaseibacillus rhamnosus",
      "products": 1,
      "route": "/s/lacticaseibacillus-rhamnosus/"
    },
    {
      "name": "inulin",
      "products": 1,
      "route": "/s/inulin/"
    }
  ],
  "organisms_carried_total": 4,
  "page_id": "b--lifeable",
  "page_type": "brand",
  "panels": [],
  "product_pages": [
    {
      "duplicate_name": false,
      "gis": 61.75000000000001,
      "latest_label_id": "313377",
      "name": "Lifeable Men's Probiotic 10 Billion Berry Flavors",
      "route": "/p/men-s-probiotic-10-billion-berry-flavors/"
    },
    {
      "duplicate_name": false,
      "gis": 73,
      "latest_label_id": "313373",
      "name": "Lifeable Probiotic 2 Billion CFU Gummies Berry Flavor",
      "route": "/p/probiotic-2-billion-cfu-gummies-berry-flavor/"
    },
    {
      "duplicate_name": false,
      "gis": 73,
      "latest_label_id": "313384",
      "name": "Lifeable Probiotic Berry Flavor",
      "route": "/p/probiotic-berry-flavor/"
    }
  ],
  "related_reports": [
    {
      "name": "Potency basis census",
      "route": "/reports/potency-basis-census/"
    },
    {
      "name": "Supplier code network",
      "route": "/reports/supplier-code-network/"
    },
    {
      "name": "Label designation changes",
      "route": "/reports/label-designation-changes/"
    }
  ],
  "related_tools": [
    {
      "name": "DSLD product check",
      "route": "/check/"
    }
  ],
  "release": "2026-09-20",
  "route": "/b/lifeable/",
  "score_scale": 100,
  "source_sha256": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
  "weights": {
    "A1": 0.45,
    "A2": 0.55
  }
}