{
  "affiliate_slug": "nature-s-truth",
  "brand": {
    "brand": "Nature's Truth",
    "brand_id": "brand:nature-s-truth",
    "conditional_mean_gis": 68.128125,
    "coverage": 1,
    "eligible_sku_count": 8,
    "formulation_n": 8,
    "named_formulation_n": 1,
    "opacity_share": 0,
    "scored_formulation_n": 8,
    "unmatchable_formulation_n": 0
  },
  "brand_profile": {
    "cfu_spread": {
      "excluded": 0,
      "max": 500000000,
      "median": 500000000,
      "min": 500000000,
      "n": 1,
      "of": 31,
      "of_label": "organism rows on its labels"
    },
    "form_mix": {
      "Capsule": 3,
      "Gummy or Jelly": 1
    },
    "form_mix_of": 4,
    "named_strain_count": 14,
    "named_strains": [
      "Bb-03",
      "Bb-06",
      "Bl-04",
      "Bl-05",
      "LB-87",
      "LBR-35",
      "LG-36",
      "La-14",
      "Lc-11",
      "Lp-115",
      "Lpc-37",
      "Lr-32"
    ],
    "potency_mix": {
      "at_manufacture": 28,
      "through_expiry": 3
    },
    "potency_mix_of": 31,
    "price_per_day_spread": null,
    "priced_products": 0,
    "printed_claims_avg": 2,
    "printed_claims_of": 4,
    "products": 4,
    "reformulations": 0
  },
  "claims": [
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--nature-s-truth:brand.skus",
      "denominator": 8,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:nature-s-truth",
      "number": 8,
      "page_id": "b--nature-s-truth",
      "provenance": "brand_index.csv",
      "query": "eligible_sku_count and all observed formulation groups by brand",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.skus",
      "query_links": [],
      "rows_after_dedupe": 8,
      "rows_before_dedupe": 8,
      "rule_id": "brand.skus",
      "sentence": "Nature's Truth has 8 eligible SKUs and 8 formulation groups among labels in the NIH DSLD snapshot (Sep 2026).",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.skus",
      "values_json": "{\"denominator\": 8, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Nature's Truth\", \"number\": 8, \"share\": \"100.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--nature-s-truth:brand.naming",
      "denominator": 8,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:nature-s-truth",
      "number": 1,
      "page_id": "b--nature-s-truth",
      "provenance": "brand_index.csv; organism_rows.csv",
      "query": "union of formulation IDs with any printed designation by brand",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.naming",
      "query_links": [],
      "rows_after_dedupe": 1,
      "rows_before_dedupe": 8,
      "rule_id": "brand.naming",
      "sentence": "1 of 8 Nature's Truth formulation groups have at least one printed strain designation (12.5%) in the NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.naming",
      "values_json": "{\"denominator\": 8, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Nature's Truth\", \"number\": 1, \"share\": \"12.5%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--nature-s-truth:brand.opacity",
      "denominator": 8,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:nature-s-truth",
      "number": 0,
      "page_id": "b--nature-s-truth",
      "provenance": "brand_index.csv; composite.csv",
      "query": "brand formulation groups whose representative composite is scored_with_unmatchable_E",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.opacity",
      "query_links": [],
      "rows_after_dedupe": 0,
      "rows_before_dedupe": 8,
      "rule_id": "brand.opacity",
      "sentence": "0 of 8 Nature's Truth formulation groups were scored using the available matching evidence (0.0%) in the NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.opacity",
      "values_json": "{\"denominator\": 8, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Nature's Truth\", \"number\": 0, \"share\": \"0.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--nature-s-truth:brand.index",
      "denominator": 8,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:nature-s-truth",
      "number": 8,
      "page_id": "b--nature-s-truth",
      "provenance": "brand_index.csv",
      "query": "mean numeric representative GIS and numeric-score coverage over all brand formulations",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.index",
      "query_links": [],
      "rows_after_dedupe": 8,
      "rows_before_dedupe": 8,
      "rule_id": "brand.index",
      "sentence": "Nature's Truth: conditional Brand Index 68.13 from 8 of 8 formulation groups with numeric Gut Index Scores (100.0%); unscored groups remain outside the mean. Window: NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.index",
      "values_json": "{\"denominator\": 8, \"index\": \"68.13\", \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Nature's Truth\", \"number\": 8, \"share\": \"100.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    }
  ],
  "cohort_manifest_sha256": "3a8805d95e34cbd3ccdc36613e5bbcd4a75c17b7e07e420b65aa54f786a13400",
  "cohort_wave": "2026-09-20-w2",
  "compared_with": [],
  "entity_id": "brand:nature-s-truth",
  "formula_version": "gis_v1",
  "generated_at": "2026-09-20T00:00:00Z",
  "label_versions": [
    {
      "brand": "Nature's Truth",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-02-22",
      "label_version_id": "306730",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-02-22",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Just 4 Kidz Multivitamin + Probiotic Gummies Natural Berry Punch Flavor",
      "record_key": "21154fd595e0aaffcec98a0dacdafc9844de47a265837b2235060354d97472ed",
      "relationships_json": "[]",
      "sku_id": "sku:just-4-kidz-multivitamin-probiotic-gummies-natural-berry-punch-flavor",
      "upc": "8 40093 11538 6"
    },
    {
      "brand": "Nature's Truth",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-02-22",
      "label_version_id": "306731",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-02-22",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Just 4 Kidz Probiotic-14 Natural Berry Flavor",
      "record_key": "abfd55bcd4bfff32ce58846d830e2ebd1101459aa85de7717915ce61d27b4463",
      "relationships_json": "[]",
      "sku_id": "sku:just-4-kidz-probiotic-14-natural-berry-flavor",
      "upc": ""
    },
    {
      "brand": "Nature's Truth",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-02-22",
      "label_version_id": "306797",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-02-22",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Probiotics + Enzymes",
      "record_key": "5df4cfe510e71a7af3d4bfabd3ad2968a39aadfe715981306982d8264e2811f0",
      "relationships_json": "[]",
      "sku_id": "sku:probiotics-enzymes",
      "upc": ""
    },
    {
      "brand": "Nature's Truth",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-02-22",
      "label_version_id": "306860",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-02-22",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Ultimate Probiotic-14",
      "record_key": "350f98130539a2c4d99c98dc00cb891ae96115c528fbb625a0e15ba54fa5724f",
      "relationships_json": "[]",
      "sku_id": "sku:ultimate-probiotic-14",
      "upc": ""
    },
    {
      "brand": "Nature's Truth",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-03-22",
      "label_version_id": "306618",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-03-22",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Advanced Probiotic-14",
      "record_key": "92a694dc31247711ecfddaa2acbc35570bab591f971307968990e6882349fb6e",
      "relationships_json": "[]",
      "sku_id": "sku:advanced-probiotic-14",
      "upc": ""
    },
    {
      "brand": "Nature's Truth",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-03-22",
      "label_version_id": "306795",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-03-22",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Probiotic Acidophilus 2 mg",
      "record_key": "a21281b2183a50fe76cf82cf2f863558e76b8fa8fe6f0ed317b9effbcce9f143",
      "relationships_json": "[{\"type\":\"Image difference, same product\",\"labelId\":239996}]",
      "sku_id": "sku:probiotic-acidophilus-2-mg",
      "upc": ""
    },
    {
      "brand": "Nature's Truth",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-03-22",
      "label_version_id": "306859",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-03-22",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Ultimate Probiotic Balance",
      "record_key": "a7a265278af148d5cfbd5fa1a2667a51e79fe05937e85d40ccb94c25a49237ad",
      "relationships_json": "[]",
      "sku_id": "sku:ultimate-probiotic-balance",
      "upc": ""
    },
    {
      "brand": "Nature's Truth",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-05-23",
      "label_version_id": "306664",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-05-23",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Chewable Probiotic-14 Natural Berry Flavor",
      "record_key": "8d88221cdcb6f9941df94994f2570211ea2c647022b2f300d17c16f463f690c9",
      "relationships_json": "[]",
      "sku_id": "sku:chewable-probiotic-14-natural-berry-flavor",
      "upc": ""
    }
  ],
  "name": "Nature's Truth",
  "organisms_carried": [
    {
      "name": "Lactobacillus acidophilus",
      "products": 3,
      "route": "/s/lactobacillus-acidophilus/"
    },
    {
      "name": "Bifidobacterium animalis",
      "products": 2,
      "route": "/s/bifidobacterium-animalis/"
    },
    {
      "name": "Bifidobacterium bifidum",
      "products": 2,
      "route": "/s/bifidobacterium-bifidum/"
    },
    {
      "name": "Bifidobacterium breve",
      "products": 2,
      "route": "/s/bifidobacterium-breve/"
    },
    {
      "name": "Bifidobacterium longum",
      "products": 2,
      "route": "/s/bifidobacterium-longum/"
    },
    {
      "name": "Lacticaseibacillus casei",
      "products": 2,
      "route": "/s/lacticaseibacillus-casei/"
    },
    {
      "name": "Lacticaseibacillus paracasei",
      "products": 2,
      "route": "/s/lacticaseibacillus-paracasei/"
    },
    {
      "name": "Lacticaseibacillus rhamnosus",
      "products": 2,
      "route": "/s/lacticaseibacillus-rhamnosus/"
    },
    {
      "name": "Lactiplantibacillus plantarum",
      "products": 2,
      "route": "/s/lactiplantibacillus-plantarum/"
    },
    {
      "name": "Lactobacillus brevis",
      "products": 2,
      "route": "/s/lactobacillus-brevis/"
    },
    {
      "name": "Lactobacillus bulgaricus",
      "products": 2,
      "route": "/s/lactobacillus-bulgaricus/"
    },
    {
      "name": "Lactobacillus gasseri",
      "products": 2,
      "route": "/s/lactobacillus-gasseri/"
    },
    {
      "name": "Ligilactobacillus salivarius",
      "products": 2,
      "route": "/s/ligilactobacillus-salivarius/"
    },
    {
      "name": "Streptococcus thermophilus",
      "products": 2,
      "route": "/s/streptococcus-thermophilus/"
    }
  ],
  "organisms_carried_total": 30,
  "page_id": "b--nature-s-truth",
  "page_type": "brand",
  "panels": [],
  "product_pages": [
    {
      "duplicate_name": false,
      "gis": 66.25,
      "latest_label_id": "306618",
      "name": "Nature's Truth Advanced Probiotic-14",
      "route": "/p/advanced-probiotic-14/"
    },
    {
      "duplicate_name": false,
      "gis": 84.25,
      "latest_label_id": "306730",
      "name": "Nature's Truth Just 4 Kidz Multivitamin + Probiotic Gummies Natural Berry Punch Flavor",
      "route": "/p/just-4-kidz-multivitamin-probiotic-gummies-natural-berry-punch-flavor/"
    },
    {
      "duplicate_name": false,
      "gis": 84.25,
      "latest_label_id": "306795",
      "name": "Nature's Truth Probiotic Acidophilus 2 mg",
      "route": "/p/probiotic-acidophilus-2-mg/"
    },
    {
      "duplicate_name": false,
      "gis": 49.775000000000006,
      "latest_label_id": "306859",
      "name": "Nature's Truth Ultimate Probiotic Balance",
      "route": "/p/ultimate-probiotic-balance/"
    }
  ],
  "related_reports": [
    {
      "name": "Potency basis census",
      "route": "/reports/potency-basis-census/"
    },
    {
      "name": "Supplier code network",
      "route": "/reports/supplier-code-network/"
    },
    {
      "name": "Label designation changes",
      "route": "/reports/label-designation-changes/"
    }
  ],
  "related_tools": [
    {
      "name": "DSLD product check",
      "route": "/check/"
    }
  ],
  "release": "2026-09-20",
  "route": "/b/nature-s-truth/",
  "score_scale": 100,
  "source_sha256": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
  "weights": {
    "A1": 0.45,
    "A2": 0.55
  }
}
