{
  "affiliate_slug": "up-up",
  "brand": {
    "brand": "up&up",
    "brand_id": "brand:up-up",
    "conditional_mean_gis": 67.453125,
    "coverage": 0.5,
    "eligible_sku_count": 6,
    "formulation_n": 8,
    "named_formulation_n": 2,
    "opacity_share": 0.125,
    "scored_formulation_n": 4,
    "unmatchable_formulation_n": 1
  },
  "brand_profile": {
    "cfu_spread": {
      "excluded": 0,
      "max": 5000000000,
      "median": 3000000000,
      "min": 1000000000,
      "n": 2,
      "of": 18,
      "of_label": "organism rows on its labels"
    },
    "form_mix": {
      "Capsule": 1,
      "Other (e.g. tea bag)": 1,
      "Powder": 1,
      "Tablet or Pill": 1
    },
    "form_mix_of": 4,
    "named_strain_count": 2,
    "named_strains": [
      "GG",
      "SD-5845"
    ],
    "potency_mix": {
      "through_expiry": 12,
      "unstated": 6
    },
    "potency_mix_of": 18,
    "price_per_day_spread": null,
    "priced_products": 0,
    "printed_claims_avg": 2,
    "printed_claims_of": 4,
    "products": 4,
    "reformulations": 0
  },
  "claims": [
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--up-up:brand.skus",
      "denominator": 8,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:up-up",
      "number": 6,
      "page_id": "b--up-up",
      "provenance": "brand_index.csv",
      "query": "eligible_sku_count and all observed formulation groups by brand",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.skus",
      "query_links": [],
      "rows_after_dedupe": 6,
      "rows_before_dedupe": 8,
      "rule_id": "brand.skus",
      "sentence": "up&up has 6 eligible SKUs and 8 formulation groups among labels in the NIH DSLD snapshot (Sep 2026).",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.skus",
      "values_json": "{\"denominator\": 8, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"up&up\", \"number\": 6, \"share\": \"75.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--up-up:brand.naming",
      "denominator": 8,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:up-up",
      "number": 2,
      "page_id": "b--up-up",
      "provenance": "brand_index.csv; organism_rows.csv",
      "query": "union of formulation IDs with any printed designation by brand",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.naming",
      "query_links": [],
      "rows_after_dedupe": 2,
      "rows_before_dedupe": 8,
      "rule_id": "brand.naming",
      "sentence": "2 of 8 up&up formulation groups have at least one printed strain designation (25.0%) in the NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.naming",
      "values_json": "{\"denominator\": 8, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"up&up\", \"number\": 2, \"share\": \"25.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--up-up:brand.opacity",
      "denominator": 8,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:up-up",
      "number": 1,
      "page_id": "b--up-up",
      "provenance": "brand_index.csv; composite.csv",
      "query": "brand formulation groups whose representative composite is scored_with_unmatchable_E",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.opacity",
      "query_links": [],
      "rows_after_dedupe": 1,
      "rows_before_dedupe": 8,
      "rule_id": "brand.opacity",
      "sentence": "1 of 8 up&up formulation groups were scored using the available matching evidence (12.5%) in the NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.opacity",
      "values_json": "{\"denominator\": 8, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"up&up\", \"number\": 1, \"share\": \"12.5%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--up-up:brand.index",
      "denominator": 8,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:up-up",
      "number": 4,
      "page_id": "b--up-up",
      "provenance": "brand_index.csv",
      "query": "mean numeric representative GIS and numeric-score coverage over all brand formulations",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.index",
      "query_links": [],
      "rows_after_dedupe": 4,
      "rows_before_dedupe": 8,
      "rule_id": "brand.index",
      "sentence": "up&up: conditional Brand Index 67.45 from 4 of 8 formulation groups with numeric Gut Index Scores (50.0%); unscored groups remain outside the mean. Window: NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.index",
      "values_json": "{\"denominator\": 8, \"index\": \"67.45\", \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"up&up\", \"number\": 4, \"share\": \"50.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    }
  ],
  "cohort_manifest_sha256": "3a8805d95e34cbd3ccdc36613e5bbcd4a75c17b7e07e420b65aa54f786a13400",
  "cohort_wave": "2026-09-20-w2",
  "compared_with": [],
  "entity_id": "brand:up-up",
  "formula_version": "gis_v1",
  "generated_at": "2026-09-20T00:00:00Z",
  "label_versions": [
    {
      "brand": "up&up",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2012-08-24",
      "label_version_id": "12091",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2012-08-24",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "4X Probiotic",
      "record_key": "2ae6d04f5910d3b8357f7c098fb13c504ecc2703a904c95ebf638f959d068e5b",
      "relationships_json": "[]",
      "sku_id": "sku:4x-probiotic",
      "upc": "0 70030 62403 3"
    },
    {
      "brand": "up&up",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2012-10-01",
      "label_version_id": "12077",
      "link_confidence": "",
      "observation_kind": "light",
      "observed": "1",
      "observed_at": "2012-10-01",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Clear Soluble Fiber Supplement",
      "record_key": "978070a4cb1e50c51929aa5723cca98ee383a3b9aff5e9b734abb582ce74f6cb",
      "relationships_json": "[]",
      "sku_id": "sku:clear-soluble-fiber-supplement",
      "upc": ""
    },
    {
      "brand": "up&up",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2013-03-25",
      "label_version_id": "19890",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2013-03-25",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Acidophilus",
      "record_key": "95e4f5ed6798a34bc16d01958cb11f109cce0c685943eda003dfd52f94f4e88d",
      "relationships_json": "[]",
      "sku_id": "sku:acidophilus-19890",
      "upc": "0 70030 62471 2"
    },
    {
      "brand": "up&up",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2013-05-24",
      "label_version_id": "20185",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2013-05-24",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Probiotic Colon Support",
      "record_key": "d15abf55ab724cbe7c4ab3c6c26ad9f649aac3d08ee1d4e8cb2988c9d365bd1e",
      "relationships_json": "[]",
      "sku_id": "sku:probiotic-colon-support-20185",
      "upc": "3 59726 14832 0"
    },
    {
      "brand": "up&up",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2017-08-22",
      "label_version_id": "74719",
      "link_confidence": "",
      "observation_kind": "light",
      "observed": "1",
      "observed_at": "2017-08-22",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Psyllium Fiber Supplement",
      "record_key": "64cdc1e1cae0d073714344e501720d201a4245ee9cb6fbeeff184bb5e971407a",
      "relationships_json": "[]",
      "sku_id": "sku:psyllium-fiber-supplement",
      "upc": ""
    },
    {
      "brand": "up&up",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2020-12-26",
      "label_version_id": "240347",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2020-12-26",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Children's Probiotic Packets",
      "record_key": "897457fdf3d6b4f8bef06dc44d75ac485976f233247fd1ef2abaeaffbb389e4e",
      "relationships_json": "[]",
      "sku_id": "sku:children-s-probiotic-packets",
      "upc": "8 96095 00224 7"
    },
    {
      "brand": "up&up",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2022-09-22",
      "label_version_id": "277404",
      "link_confidence": "",
      "observation_kind": "light",
      "observed": "1",
      "observed_at": "2022-09-22",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Fiber Gummies",
      "record_key": "95624052168318ffa456691f7cc9e595a84f9eb8d1d209fe036f9470cb56fbe4",
      "relationships_json": "[]",
      "sku_id": "sku:fiber-gummies-277404",
      "upc": ""
    },
    {
      "brand": "up&up",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-08-22",
      "label_version_id": "318004",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-08-22",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Women's Daily Probiotic 25 billion CFUs",
      "record_key": "5ae1aa80161e558f662347862e48078afcca9451e6571c60e7878027784ac3ad",
      "relationships_json": "[]",
      "sku_id": "sku:women-s-daily-probiotic-25-billion-cfus",
      "upc": ""
    }
  ],
  "name": "up&up",
  "organisms_carried": [
    {
      "name": "Lactobacillus acidophilus",
      "products": 3,
      "route": "/s/lactobacillus-acidophilus/"
    },
    {
      "name": "Bifidobacterium animalis",
      "products": 2,
      "route": "/s/bifidobacterium-animalis/"
    },
    {
      "name": "Bifidobacterium longum",
      "products": 2,
      "route": "/s/bifidobacterium-longum/"
    },
    {
      "name": "Lacticaseibacillus rhamnosus",
      "products": 2,
      "route": "/s/lacticaseibacillus-rhamnosus/"
    },
    {
      "name": "Bifidobacterium bifidum",
      "products": 1,
      "route": "/s/bifidobacterium-bifidum/"
    },
    {
      "name": "Bifidobacterium infantis",
      "products": 1,
      "route": "/s/bifidobacterium-infantis/"
    },
    {
      "name": "Lacticaseibacillus rhamnosus GG",
      "products": 1,
      "route": "/s/lacticaseibacillus-rhamnosus-gg/"
    },
    {
      "name": "Lacticaseibacillus casei",
      "products": 1,
      "route": "/s/lacticaseibacillus-casei/"
    },
    {
      "name": "Lacticaseibacillus paracasei",
      "products": 1,
      "route": "/s/lacticaseibacillus-paracasei/"
    },
    {
      "name": "Lactiplantibacillus plantarum",
      "products": 1,
      "route": "/s/lactiplantibacillus-plantarum/"
    },
    {
      "name": "Lactobacillus brevis",
      "products": 1,
      "route": "/s/lactobacillus-brevis/"
    },
    {
      "name": "Lactobacillus gasseri",
      "products": 1,
      "route": "/s/lactobacillus-gasseri/"
    },
    {
      "name": "Ligilactobacillus salivarius",
      "products": 1,
      "route": "/s/ligilactobacillus-salivarius/"
    }
  ],
  "organisms_carried_total": 13,
  "page_id": "b--up-up",
  "page_type": "brand",
  "panels": [],
  "product_pages": [
    {
      "duplicate_name": false,
      "gis": 50.8125,
      "latest_label_id": "12091",
      "name": "up&up 4X Probiotic",
      "route": "/p/4x-probiotic/"
    },
    {
      "duplicate_name": false,
      "gis": 73,
      "latest_label_id": "19890",
      "name": "up&up Acidophilus",
      "route": "/p/acidophilus-19890/"
    },
    {
      "duplicate_name": false,
      "gis": 73,
      "latest_label_id": "240347",
      "name": "up&up Children's Probiotic Packets",
      "route": "/p/children-s-probiotic-packets/"
    },
    {
      "duplicate_name": false,
      "gis": 73,
      "latest_label_id": "318004",
      "name": "up&up Women's Daily Probiotic 25 billion CFUs",
      "route": "/p/women-s-daily-probiotic-25-billion-cfus/"
    }
  ],
  "related_reports": [
    {
      "name": "Potency basis census",
      "route": "/reports/potency-basis-census/"
    },
    {
      "name": "Supplier code network",
      "route": "/reports/supplier-code-network/"
    },
    {
      "name": "Label designation changes",
      "route": "/reports/label-designation-changes/"
    }
  ],
  "related_tools": [
    {
      "name": "DSLD product check",
      "route": "/check/"
    }
  ],
  "release": "2026-09-20",
  "route": "/b/up-up/",
  "score_scale": 100,
  "source_sha256": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
  "weights": {
    "A1": 0.45,
    "A2": 0.55
  }
}
