{
  "affiliate_slug": "vitals",
  "brand": {
    "brand": "Vitals",
    "brand_id": "brand:vitals",
    "conditional_mean_gis": 69.91666666666667,
    "coverage": 0.75,
    "eligible_sku_count": 4,
    "formulation_n": 4,
    "named_formulation_n": 1,
    "opacity_share": 0,
    "scored_formulation_n": 3,
    "unmatchable_formulation_n": 0
  },
  "brand_profile": {
    "cfu_spread": null,
    "form_mix": {
      "Capsule": 3
    },
    "form_mix_of": 3,
    "named_strain_count": 4,
    "named_strains": [
      "Bl-04",
      "La-14",
      "Lp-115",
      "Lpc-37"
    ],
    "potency_mix": {
      "through_expiry": 5,
      "unstated": 3
    },
    "potency_mix_of": 8,
    "price_per_day_spread": null,
    "priced_products": 0,
    "printed_claims_avg": 2,
    "printed_claims_of": 3,
    "products": 3,
    "reformulations": 0
  },
  "claims": [
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--vitals:brand.skus",
      "denominator": 4,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:vitals",
      "number": 4,
      "page_id": "b--vitals",
      "provenance": "brand_index.csv",
      "query": "eligible_sku_count and all observed formulation groups by brand",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.skus",
      "query_links": [],
      "rows_after_dedupe": 4,
      "rows_before_dedupe": 4,
      "rule_id": "brand.skus",
      "sentence": "Vitals has 4 eligible SKUs and 4 formulation groups among labels in the NIH DSLD snapshot (Sep 2026).",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.skus",
      "values_json": "{\"denominator\": 4, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Vitals\", \"number\": 4, \"share\": \"100.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--vitals:brand.naming",
      "denominator": 4,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:vitals",
      "number": 1,
      "page_id": "b--vitals",
      "provenance": "brand_index.csv; organism_rows.csv",
      "query": "union of formulation IDs with any printed designation by brand",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.naming",
      "query_links": [],
      "rows_after_dedupe": 1,
      "rows_before_dedupe": 4,
      "rule_id": "brand.naming",
      "sentence": "1 of 4 Vitals formulation groups have at least one printed strain designation (25.0%) in the NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.naming",
      "values_json": "{\"denominator\": 4, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Vitals\", \"number\": 1, \"share\": \"25.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--vitals:brand.opacity",
      "denominator": 4,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:vitals",
      "number": 0,
      "page_id": "b--vitals",
      "provenance": "brand_index.csv; composite.csv",
      "query": "brand formulation groups whose representative composite is scored_with_unmatchable_E",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.opacity",
      "query_links": [],
      "rows_after_dedupe": 0,
      "rows_before_dedupe": 4,
      "rule_id": "brand.opacity",
      "sentence": "0 of 4 Vitals formulation groups were scored using the available matching evidence (0.0%) in the NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.opacity",
      "values_json": "{\"denominator\": 4, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Vitals\", \"number\": 0, \"share\": \"0.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--vitals:brand.index",
      "denominator": 4,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:vitals",
      "number": 3,
      "page_id": "b--vitals",
      "provenance": "brand_index.csv",
      "query": "mean numeric representative GIS and numeric-score coverage over all brand formulations",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.index",
      "query_links": [],
      "rows_after_dedupe": 3,
      "rows_before_dedupe": 4,
      "rule_id": "brand.index",
      "sentence": "Vitals: conditional Brand Index 69.92 from 3 of 4 formulation groups with numeric Gut Index Scores (75.0%); unscored groups remain outside the mean. Window: NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.index",
      "values_json": "{\"denominator\": 4, \"index\": \"69.92\", \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Vitals\", \"number\": 3, \"share\": \"75.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    }
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  "cohort_manifest_sha256": "3a8805d95e34cbd3ccdc36613e5bbcd4a75c17b7e07e420b65aa54f786a13400",
  "cohort_wave": "2026-09-20-w2",
  "compared_with": [],
  "entity_id": "brand:vitals",
  "formula_version": "gis_v1",
  "generated_at": "2026-09-20T00:00:00Z",
  "label_versions": [
    {
      "brand": "Vitals",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-07-25",
      "label_version_id": "316150",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-07-25",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Colon Cleanse Ultra Detox",
      "record_key": "c4fb8bbfe11a4ac2aa17aacb5bb947f6e2d4d8f54f147e0618646ccb2e47569f",
      "relationships_json": "[]",
      "sku_id": "sku:colon-cleanse-ultra-detox",
      "upc": "24585-302"
    },
    {
      "brand": "Vitals",
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      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-07-25",
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      "link_confidence": "",
      "observation_kind": "detailed",
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      "observed_at": "2024-07-25",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "High Potency Digestive Enzyme Pro Blend",
      "record_key": "6019317c8da30ccc60ddb2e457e3e77af4bd861dc2190b2ca0d4a691a37d822b",
      "relationships_json": "[]",
      "sku_id": "sku:high-potency-digestive-enzyme-pro-blend",
      "upc": "7 22777 72395 0"
    },
    {
      "brand": "Vitals",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-12-21",
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      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-12-21",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "High Potency Probiotic 40 Billion CFU Capsules",
      "record_key": "06cf05a54ed158aeaf427ed609640ef6390b26bafb1e10d2a12ababc1a0b6c8b",
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    },
    {
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      "effective_to": "",
      "entry_date": "2024-12-21",
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      "observation_kind": "light",
      "observed": "1",
      "observed_at": "2024-12-21",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "High Potency Psyllium Husk Ultra Complex",
      "record_key": "e93c535a59c424a0ffc2f54b1a3b4f39a8d7da77d890f7c145f409bb0b19296b",
      "relationships_json": "[]",
      "sku_id": "sku:high-potency-psyllium-husk-ultra-complex",
      "upc": ""
    }
  ],
  "name": "Vitals",
  "organisms_carried": [
    {
      "name": "Lactobacillus acidophilus",
      "products": 3,
      "route": "/s/lactobacillus-acidophilus/"
    },
    {
      "name": "Lactiplantibacillus plantarum",
      "products": 2,
      "route": "/s/lactiplantibacillus-plantarum/"
    },
    {
      "name": "Bifidobacterium animalis",
      "products": 1,
      "route": "/s/bifidobacterium-animalis/"
    },
    {
      "name": "Bifidobacterium animalis subsp. lactis Bl-04",
      "products": 1,
      "route": "/s/bifidobacterium-animalis-subsp-lactis-bl-04/"
    },
    {
      "name": "inulin",
      "products": 1,
      "route": "/s/inulin/"
    },
    {
      "name": "Lacticaseibacillus paracasei",
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      "route": "/s/lacticaseibacillus-paracasei/"
    },
    {
      "name": "Lacticaseibacillus paracasei Lpc-37",
      "products": 1,
      "route": "/s/lacticaseibacillus-paracasei-lpc-37/"
    },
    {
      "name": "Lactiplantibacillus plantarum Lp-115",
      "products": 1,
      "route": "/s/lactiplantibacillus-plantarum-lp-115/"
    },
    {
      "name": "Lactobacillus acidophilus La-14",
      "products": 1,
      "route": "/s/lactobacillus-acidophilus-la-14/"
    },
    {
      "name": "Lacticaseibacillus casei",
      "products": 1,
      "route": "/s/lacticaseibacillus-casei/"
    },
    {
      "name": "psyllium",
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      "route": "/s/psyllium/"
    }
  ],
  "organisms_carried_total": 11,
  "page_id": "b--vitals",
  "page_type": "brand",
  "panels": [],
  "product_pages": [
    {
      "duplicate_name": false,
      "gis": 73,
      "latest_label_id": "316150",
      "name": "Vitals Colon Cleanse Ultra Detox",
      "route": "/p/colon-cleanse-ultra-detox/"
    },
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      "duplicate_name": false,
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      "latest_label_id": "316158",
      "name": "Vitals High Potency Digestive Enzyme Pro Blend",
      "route": "/p/high-potency-digestive-enzyme-pro-blend/"
    },
    {
      "duplicate_name": false,
      "gis": 75,
      "latest_label_id": "316163",
      "name": "Vitals High Potency Probiotic 40 Billion CFU Capsules",
      "route": "/p/high-potency-probiotic-40-billion-cfu-capsules/"
    }
  ],
  "related_reports": [
    {
      "name": "Potency basis census",
      "route": "/reports/potency-basis-census/"
    },
    {
      "name": "Supplier code network",
      "route": "/reports/supplier-code-network/"
    },
    {
      "name": "Label designation changes",
      "route": "/reports/label-designation-changes/"
    }
  ],
  "related_tools": [
    {
      "name": "DSLD product check",
      "route": "/check/"
    }
  ],
  "release": "2026-09-20",
  "route": "/b/vitals/",
  "score_scale": 100,
  "source_sha256": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
  "weights": {
    "A1": 0.45,
    "A2": 0.55
  }
}