{
  "affiliate_slug": "wholesome-wellness",
  "brand": {
    "brand": "Wholesome Wellness",
    "brand_id": "brand:wholesome-wellness",
    "conditional_mean_gis": 53.416666666666664,
    "coverage": 0.5,
    "eligible_sku_count": 5,
    "formulation_n": 6,
    "named_formulation_n": 1,
    "opacity_share": 0.16666666666666666,
    "scored_formulation_n": 3,
    "unmatchable_formulation_n": 1
  },
  "brand_profile": {
    "cfu_spread": null,
    "form_mix": {
      "Capsule": 3
    },
    "form_mix_of": 3,
    "named_strain_count": 8,
    "named_strains": [
      "Bb-02",
      "Bb-03",
      "Bl-05",
      "La-14",
      "Lb-87",
      "Lc-11",
      "Lp-115",
      "Ls-33"
    ],
    "potency_mix": {
      "at_manufacture": 75
    },
    "potency_mix_of": 75,
    "price_per_day_spread": null,
    "priced_products": 0,
    "printed_claims_avg": 2,
    "printed_claims_of": 3,
    "products": 3,
    "reformulations": 0
  },
  "claims": [
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--wholesome-wellness:brand.skus",
      "denominator": 6,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:wholesome-wellness",
      "number": 5,
      "page_id": "b--wholesome-wellness",
      "provenance": "brand_index.csv",
      "query": "eligible_sku_count and all observed formulation groups by brand",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.skus",
      "query_links": [],
      "rows_after_dedupe": 5,
      "rows_before_dedupe": 6,
      "rule_id": "brand.skus",
      "sentence": "Wholesome Wellness has 5 eligible SKUs and 6 formulation groups among labels in the NIH DSLD snapshot (Sep 2026).",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.skus",
      "values_json": "{\"denominator\": 6, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Wholesome Wellness\", \"number\": 5, \"share\": \"83.3%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--wholesome-wellness:brand.naming",
      "denominator": 6,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:wholesome-wellness",
      "number": 1,
      "page_id": "b--wholesome-wellness",
      "provenance": "brand_index.csv; organism_rows.csv",
      "query": "union of formulation IDs with any printed designation by brand",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.naming",
      "query_links": [],
      "rows_after_dedupe": 1,
      "rows_before_dedupe": 6,
      "rule_id": "brand.naming",
      "sentence": "1 of 6 Wholesome Wellness formulation groups have at least one printed strain designation (16.7%) in the NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.naming",
      "values_json": "{\"denominator\": 6, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Wholesome Wellness\", \"number\": 1, \"share\": \"16.7%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--wholesome-wellness:brand.opacity",
      "denominator": 6,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:wholesome-wellness",
      "number": 1,
      "page_id": "b--wholesome-wellness",
      "provenance": "brand_index.csv; composite.csv",
      "query": "brand formulation groups whose representative composite is scored_with_unmatchable_E",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.opacity",
      "query_links": [],
      "rows_after_dedupe": 1,
      "rows_before_dedupe": 6,
      "rule_id": "brand.opacity",
      "sentence": "1 of 6 Wholesome Wellness formulation groups were scored using the available matching evidence (16.7%) in the NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.opacity",
      "values_json": "{\"denominator\": 6, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Wholesome Wellness\", \"number\": 1, \"share\": \"16.7%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:b--wholesome-wellness:brand.index",
      "denominator": 6,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "brand:wholesome-wellness",
      "number": 3,
      "page_id": "b--wholesome-wellness",
      "provenance": "brand_index.csv",
      "query": "mean numeric representative GIS and numeric-score coverage over all brand formulations",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "brand.index",
      "query_links": [],
      "rows_after_dedupe": 3,
      "rows_before_dedupe": 6,
      "rule_id": "brand.index",
      "sentence": "Wholesome Wellness: conditional Brand Index 53.42 from 3 of 6 formulation groups with numeric Gut Index Scores (50.0%); unscored groups remain outside the mean. Window: NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "brand.index",
      "values_json": "{\"denominator\": 6, \"index\": \"53.42\", \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Wholesome Wellness\", \"number\": 3, \"share\": \"50.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    }
  ],
  "cohort_manifest_sha256": "3a8805d95e34cbd3ccdc36613e5bbcd4a75c17b7e07e420b65aa54f786a13400",
  "cohort_wave": "2026-09-20-w2",
  "compared_with": [],
  "entity_id": "brand:wholesome-wellness",
  "formula_version": "gis_v1",
  "generated_at": "2026-09-20T00:00:00Z",
  "label_versions": [
    {
      "brand": "Wholesome Wellness",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2022-08-23",
      "label_version_id": "271508",
      "link_confidence": "",
      "observation_kind": "light",
      "observed": "1",
      "observed_at": "2022-08-23",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Grass-Fed Beef Liver 4500 mg",
      "record_key": "6300672a6fc8a076158da170afacd838f954b087fe0da2d0a1c1fdce1e928f45",
      "relationships_json": "[]",
      "sku_id": "sku:grass-fed-beef-liver-4500-mg",
      "upc": ""
    },
    {
      "brand": "Wholesome Wellness",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2023-04-21",
      "label_version_id": "271501",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2023-04-21",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Digestive Enzymes",
      "record_key": "4fffa9dac8d0e55dbe33fa87382b1127a9e8596065f55b1a08ee8523fac5a9cd",
      "relationships_json": "[]",
      "sku_id": "sku:digestive-enzymes-271501",
      "upc": ""
    },
    {
      "brand": "Wholesome Wellness",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2023-04-21",
      "label_version_id": "271560",
      "link_confidence": "",
      "observation_kind": "light",
      "observed": "1",
      "observed_at": "2023-04-21",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Whole Food Multi-Vitamin for Men",
      "record_key": "66fc68f790d068a8469c2986113f136d853129b5d1b32d01036a24a66e1fab8d",
      "relationships_json": "[]",
      "sku_id": "sku:whole-food-multi-vitamin-for-men",
      "upc": ""
    },
    {
      "brand": "Wholesome Wellness",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2023-04-21",
      "label_version_id": "278402",
      "link_confidence": "",
      "observation_kind": "light",
      "observed": "1",
      "observed_at": "2023-04-21",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Whole Food Multivitamin for Women",
      "record_key": "7088533c8eb1eaca0836580d935b760572243fa830962b6bf743eed8039347ce",
      "relationships_json": "[]",
      "sku_id": "sku:whole-food-multivitamin-for-women-278402",
      "upc": ""
    },
    {
      "brand": "Wholesome Wellness",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-12-21",
      "label_version_id": "322301",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-12-21",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Women's Raw Probiotic 100 Billion CFU",
      "record_key": "d46ad84d72568fb4b36e60b0b88d63376a7b9c2f27f8650b0dcfa046673f0092",
      "relationships_json": "[{\"type\":\"Image difference, same product\",\"labelId\":293566}]",
      "sku_id": "sku:women-s-raw-probiotic-100-billion-cfu",
      "upc": ""
    },
    {
      "brand": "Wholesome Wellness",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2024-12-21",
      "label_version_id": "322303",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2024-12-21",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Raw Probiotic 100 Billion CFU",
      "record_key": "0f5a16df863d4d50f61401f0a23d1e3a5261299f54ae7ea50a1f2d107ee7dfa9",
      "relationships_json": "[{\"type\":\"Image difference, same product\",\"labelId\":240395}]",
      "sku_id": "sku:raw-probiotic-100-billion-cfu",
      "upc": ""
    }
  ],
  "name": "Wholesome Wellness",
  "organisms_carried": [
    {
      "name": "acacia",
      "products": 3,
      "route": "/s/acacia/"
    },
    {
      "name": "Bifidobacterium animalis",
      "products": 3,
      "route": "/s/bifidobacterium-animalis/"
    },
    {
      "name": "Bifidobacterium bifidum",
      "products": 3,
      "route": "/s/bifidobacterium-bifidum/"
    },
    {
      "name": "Bifidobacterium breve",
      "products": 3,
      "route": "/s/bifidobacterium-breve/"
    },
    {
      "name": "Bifidobacterium longum",
      "products": 3,
      "route": "/s/bifidobacterium-longum/"
    },
    {
      "name": "digestive enzymes",
      "products": 3,
      "route": "/s/digestive-enzymes/"
    },
    {
      "name": "Lacticaseibacillus casei",
      "products": 3,
      "route": "/s/lacticaseibacillus-casei/"
    },
    {
      "name": "Lacticaseibacillus rhamnosus",
      "products": 3,
      "route": "/s/lacticaseibacillus-rhamnosus/"
    },
    {
      "name": "Lactiplantibacillus plantarum",
      "products": 3,
      "route": "/s/lactiplantibacillus-plantarum/"
    },
    {
      "name": "Lactobacillus acidophilus",
      "products": 3,
      "route": "/s/lactobacillus-acidophilus/"
    },
    {
      "name": "Lactobacillus bulgaricus",
      "products": 3,
      "route": "/s/lactobacillus-bulgaricus/"
    },
    {
      "name": "Ligilactobacillus salivarius",
      "products": 3,
      "route": "/s/ligilactobacillus-salivarius/"
    },
    {
      "name": "Lacticaseibacillus paracasei",
      "products": 2,
      "route": "/s/lacticaseibacillus-paracasei/"
    },
    {
      "name": "Lactobacillus brevis",
      "products": 2,
      "route": "/s/lactobacillus-brevis/"
    }
  ],
  "organisms_carried_total": 47,
  "page_id": "b--wholesome-wellness",
  "page_type": "brand",
  "panels": [],
  "product_pages": [
    {
      "duplicate_name": false,
      "gis": 44.25,
      "latest_label_id": "271501",
      "name": "Wholesome Wellness Digestive Enzymes",
      "route": "/p/digestive-enzymes-271501/"
    },
    {
      "duplicate_name": false,
      "gis": 49.75,
      "latest_label_id": "322303",
      "name": "Wholesome Wellness Raw Probiotic 100 Billion CFU",
      "route": "/p/raw-probiotic-100-billion-cfu/"
    },
    {
      "duplicate_name": false,
      "gis": 66.25,
      "latest_label_id": "322301",
      "name": "Wholesome Wellness Women's Raw Probiotic 100 Billion CFU",
      "route": "/p/women-s-raw-probiotic-100-billion-cfu/"
    }
  ],
  "related_reports": [
    {
      "name": "Potency basis census",
      "route": "/reports/potency-basis-census/"
    },
    {
      "name": "Supplier code network",
      "route": "/reports/supplier-code-network/"
    },
    {
      "name": "Label designation changes",
      "route": "/reports/label-designation-changes/"
    }
  ],
  "related_tools": [
    {
      "name": "DSLD product check",
      "route": "/check/"
    }
  ],
  "release": "2026-09-20",
  "route": "/b/wholesome-wellness/",
  "score_scale": 100,
  "source_sha256": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
  "weights": {
    "A1": 0.45,
    "A2": 0.55
  }
}