{
  "affiliate_slug": "ora",
  "also_sold_as": [],
  "alternatives": [],
  "brand_id": "brand:ora",
  "brand_page": {
    "name": "Ora",
    "route": "/b/ora/"
  },
  "claims": [
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:p--be-you-tiful:product.organisms",
      "denominator": 1,
      "denominator_status": "ok",
      "denominator_unit": "observed organisms",
      "entity_id": "sku:be-you-tiful",
      "number": 0,
      "page_id": "p--be-you-tiful",
      "provenance": "organism_rows.csv",
      "query": "latest observed label organism rows; designation and deposit must be printed",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "product.organisms",
      "query_links": [],
      "rows_after_dedupe": 0,
      "rows_before_dedupe": 1,
      "rule_id": "product.organisms",
      "sentence": "Ora Be You Tiful.: 0 of 1 observed organisms name a strain, and 0 print a deposit identifier. Latest observed label 259887. Window: NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "product.organisms",
      "values_json": "{\"denominator\": 1, \"deposits\": 0, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Ora Be You Tiful.\", \"number\": 0, \"observation_note\": \"Latest observed label 259887.\", \"share\": \"0.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:p--be-you-tiful:product.potency",
      "denominator": 1,
      "denominator_status": "ok",
      "denominator_unit": "observed label snapshots",
      "entity_id": "sku:be-you-tiful",
      "number": 1,
      "page_id": "p--be-you-tiful",
      "provenance": "organism_rows.csv; label_versions.csv",
      "query": "product label snapshots with explicit through_expiry or at_manufacture basis",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "product.potency",
      "query_links": [],
      "rows_after_dedupe": 1,
      "rows_before_dedupe": 1,
      "rule_id": "product.potency",
      "sentence": "Ora Be You Tiful.: 1 of 1 observed label snapshots state a potency basis; latest basis is at manufacture. Quantities reflect printed organism rows. Window: NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "product.potency",
      "values_json": "{\"basis\": \"at manufacture\", \"denominator\": 1, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Ora Be You Tiful.\", \"number\": 1, \"quantity_note\": \"Quantities reflect printed organism rows.\", \"share\": \"100.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:p--be-you-tiful:product.gis",
      "denominator": 1,
      "denominator_status": "ok",
      "denominator_unit": "selected label snapshots",
      "entity_id": "sku:be-you-tiful",
      "number": 1,
      "page_id": "p--be-you-tiful",
      "provenance": "composite.csv; cohort_manifest.json",
      "query": "latest numeric composite availability, GIS, quartile rank_class and normative preference-weight perturbation; no invented rank interval",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "product.gis",
      "query_links": [],
      "rows_after_dedupe": 1,
      "rows_before_dedupe": 1,
      "rule_id": "product.gis",
      "sentence": "Ora Be You Tiful.: 1 of 1 selected label snapshots have a numeric Gut Index Score; GIS 77.50 on the 100-point scale; rank class 1 of 4 across 3,279 scored formulations; nominal weights varied from 80.0% to 120.0% in preference sensitivity. Window: NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "product.gis",
      "values_json": "{\"denominator\": 1, \"gis\": \"77.50\", \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Ora Be You Tiful.\", \"number\": 1, \"rank_note\": \"rank class 1 of 4 across 3,279 scored formulations; nominal weights varied from 80.0% to 120.0% in preference sensitivity\", \"scale\": 100.0, \"share\": \"100.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:p--be-you-tiful:product.versions",
      "denominator": 1,
      "denominator_status": "ok",
      "denominator_unit": "formulation groups",
      "entity_id": "sku:be-you-tiful",
      "number": 1,
      "page_id": "p--be-you-tiful",
      "provenance": "label_versions.csv; label_version_edges.csv",
      "query": "observed label versions and distinct formulation IDs; latest typed edge by source_observed_at",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "product.versions",
      "query_links": [],
      "rows_after_dedupe": 1,
      "rows_before_dedupe": 1,
      "rule_id": "product.versions",
      "sentence": "Ora Be You Tiful. has 1 observed versions across 1 formulation groups; last recorded edge type: no typed edge. Window: NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "product.versions",
      "values_json": "{\"denominator\": 1, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"last_change\": \"no typed edge\", \"name\": \"Ora Be You Tiful.\", \"number\": 1, \"share\": \"100.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    },
    {
      "checked_at": "2026-09-20T00:00:00Z",
      "claim_id": "claim:p--be-you-tiful:product.price",
      "denominator": 1,
      "denominator_status": "ok",
      "denominator_unit": "observed label versions",
      "entity_id": "sku:be-you-tiful",
      "number": 0,
      "page_id": "p--be-you-tiful",
      "provenance": "prices.csv",
      "query": "numeric price observations joined by latest label_version_id; retain undefined reason",
      "query_commit": "90a5050d2327baae3d738638237b48fb29cb01b0",
      "query_id": "product.price",
      "query_links": [],
      "rows_after_dedupe": 0,
      "rows_before_dedupe": 1,
      "rule_id": "product.price",
      "sentence": "Ora Be You Tiful.: 0 of 1 observed versions have numeric prices; latest price No numeric price observation is available in this release.. Window: NIH DSLD snapshot Sep 2026.",
      "snapshot_hash": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
      "status": "ok",
      "template_id": "product.price",
      "values_json": "{\"denominator\": 1, \"labels\": \"labels in the NIH DSLD snapshot (Sep 2026)\", \"name\": \"Ora Be You Tiful.\", \"number\": 0, \"price_text\": \"No numeric price observation is available in this release.\", \"share\": \"0.0%\", \"window\": \"NIH DSLD snapshot Sep 2026\"}",
      "window": "NIH DSLD snapshot Sep 2026"
    }
  ],
  "cohort_manifest_sha256": "3a8805d95e34cbd3ccdc36613e5bbcd4a75c17b7e07e420b65aa54f786a13400",
  "cohort_wave": "2026-09-20-w2",
  "compared_with": [],
  "composite": {
    "A1": 50,
    "A1_components_json": "{\"identity\":0.0,\"quantity_disclosure\":1.0,\"potency_basis\":0.4,\"version_traceability\":1.0}",
    "A2": 100,
    "cohort_manifest_sha256": "3a8805d95e34cbd3ccdc36613e5bbcd4a75c17b7e07e420b65aa54f786a13400",
    "components_scored": "A1,A2",
    "effective_weight_json": "{\"A1\":0.2496227130555789,\"A2\":0.640418048760888}",
    "evidence_score_basis": "Existing GIS formula applied to known matching records as a lower bound; evidence_status records incomplete query coverage. Unknown evidence counts remain null.",
    "evidence_status": "ok",
    "formula_version": "gis_v1",
    "formulation_id": "formulation:259887",
    "geometric_sensitivity_interval": "[63.25283414614459,71.22373199935079]",
    "gis": 77.5,
    "gis_geo": 73.20428479728128,
    "identity_kind": "species_or_t4",
    "label_version_id": "259887",
    "mapping_tier": "T4",
    "p_top_quartile": 0.9171,
    "pairwise_order_stability": 0.8460467663209275,
    "potency_basis": "at_manufacture",
    "preference_sensitivity_interval": "[63.96834522589533,80.24946673569502]",
    "quantity_disclosure": 1,
    "rank_class": 1,
    "rank_median": 416,
    "rank_p5": 393,
    "rank_p95": 1430.1499999999978,
    "rank_uncertainty_interval": "[393.0,1430.1499999999978]",
    "reason_codes_json": "[\"dose_unknown\",\"identity_t4\"]",
    "score_status": "scored",
    "show_exact_rank": false,
    "sku_id": "sku:be-you-tiful"
  },
  "eligibility": {
    "active_gut_ingredients": 0,
    "eligible": true,
    "excluded_name_match": false,
    "label_id": "259887",
    "organism_rows": 1,
    "source_kind": "detailed"
  },
  "entity_doses": {},
  "entity_id": "sku:be-you-tiful",
  "entity_pages": [
    {
      "entity_id": "species:bacillus-subtilis",
      "name": "Bacillus subtilis",
      "route": "/s/bacillus-subtilis/"
    }
  ],
  "evidence": {
    "A2": 100,
    "above_studied_range": "0",
    "coverage_definition": "cfu_share",
    "coverage_high": 1,
    "coverage_low": 1,
    "coverage_value": 1,
    "dose_unknown": "1",
    "evidence_amount": 1,
    "evidence_entity_ids_json": "[\"species:bacillus-subtilis\"]",
    "evidence_queries_json": "[{\"entity_id\": \"species:bacillus-subtilis\", \"query\": \"(((\\\"Bacillus subtilis\\\"[tiab]))) AND randomized controlled trial[pt] AND humans[mh] NOT (retracted publication[pt] OR retraction of publication[pt])\", \"as_of\": \"2026-09-15\"}]",
    "evidence_sources_json": "{\"species:bacillus-subtilis\": \"v2\"}",
    "known_records_count": 48,
    "label_version_id": "259887",
    "match_state": "strain_only",
    "n_rct_human": 48,
    "observed_positive_trial_dose_match": "",
    "query_dates": "2026-09-15",
    "rct_count": 48,
    "state": "strain_only",
    "status": "ok",
    "unallocated_share": 0,
    "unmatchable_reason": "dose_unknown"
  },
  "formula_version": "gis_v1",
  "generated_at": "2026-09-20T00:00:00Z",
  "label_facts": {
    "cfu_per_day": 1000000000,
    "days_blocker": "",
    "days_of_supply": 30,
    "form": "Capsule",
    "net": {
      "display": "60 Capsule(s)",
      "quantity": 60,
      "unit": "Capsule(s)"
    },
    "other_ingredient_count": 2,
    "other_ingredients": [
      "Maltodextrin",
      "Vegan Capsules"
    ],
    "price_per_day": null,
    "printed_claim_count": 3,
    "printed_claims": [
      "Nutrient ",
      "All Other",
      "Structure/Function"
    ],
    "product_type": "Other Combinations",
    "serving": {
      "per_day": 1,
      "size": 2,
      "unit": "Capsule(s)"
    },
    "suggested_use": "Neat Trick For Swallowing Capsules: Put a capsule in your mouth, drink some water, and then tilt your head forward. The air in the capsules help them float to the back of your throat and should make it easier to swallow.\nSuggested Use: Take 2 capsules daily.",
    "target_groups": [
      "Vegan",
      "Vegetarian",
      "Adult (18 - 50 Years)",
      "Kosher",
      "Organic",
      "Gluten Free",
      "Dairy Free"
    ],
    "units_comparable": true,
    "units_converted": false,
    "upc": "8 56720 00753 5"
  },
  "label_versions": [
    {
      "brand": "Ora",
      "censored": "1",
      "diff_flags_json": "{}",
      "effective_from": "",
      "effective_to": "",
      "entry_date": "2022-02-23",
      "label_version_id": "259887",
      "link_confidence": "",
      "observation_kind": "detailed",
      "observed": "1",
      "observed_at": "2022-02-23",
      "off_market_date": "",
      "prev_version_id": "",
      "product": "Be You Tiful.",
      "record_key": "75d4fc57e2ed26b3dd123a19d80a730e1894135609259e5ca4eb88791da61067",
      "relationships_json": "[]",
      "sku_id": "sku:be-you-tiful",
      "upc": "8 56720 00753 5"
    }
  ],
  "latest_label_id": "259887",
  "name": "Ora Be You Tiful.",
  "opinion_type": "observed",
  "organisms": [
    {
      "blend_total_cfu": "",
      "brand": "Ora",
      "canonical_entity_id": "species:bacillus-subtilis",
      "cfu_basis": "at_manufacture",
      "cfu_basis_row_ref": "ingredientRows[2].nestedRows[3].notes",
      "cfu_per_serving": "1000000000",
      "cfu_scope": "organism",
      "cfu_source": "notes_text",
      "confidence": "0.60",
      "culture_collection_id": "",
      "designation_type": "none",
      "enumeration_method": "unstated",
      "extracted_from": "ingredientRows[2].nestedRows[3]",
      "genus_norm": "Bacillus",
      "genus_raw": "Bacillus",
      "in_proprietary_blend": "1",
      "label_id": "259887",
      "mapping_tier": "T4",
      "match_confidence": "0.60",
      "observation_kind": "detailed",
      "observed_at": "2022-02-23",
      "opinion_type": "observed",
      "parser_version": "w0-v1.1",
      "product": "Be You Tiful.",
      "quantity_unit": "CFU",
      "quantity_value": 1000000000,
      "raw_name": "Bacillus subtilis",
      "reason_code": "",
      "record_key": "c55427b5a48d560c5addae81912ef92cf0e70102689ff0966447880c60a25402",
      "retrieved_at": "2026-09-06T14:11:02Z",
      "source_content_hash": "faee1a7b4a597f9e9f1480b993ee75d5a58b11e0c6b0ddf69aac6cf71e3f5253",
      "source_id": "NIH_DSLD:259887",
      "source_record_id": "259887",
      "source_url": "https://dsld.od.nih.gov/label/259887",
      "species": "subtilis",
      "status": "scored",
      "strain_designation": "",
      "taxon_recognized": "1",
      "viability_state": "viable"
    }
  ],
  "page_id": "p--be-you-tiful",
  "page_type": "product",
  "panels": [],
  "price": null,
  "printed_quantity": {
    "basis": "at_manufacture",
    "blend_rows": 1,
    "rows": 1,
    "rows_with_quantity": 1,
    "total_cfu": 1000000000,
    "total_cfu_printed": null,
    "total_cfu_unreadable": false
  },
  "qualification": "observed",
  "quantity_note": "Quantities reflect printed organism rows.",
  "related_reports": [
    {
      "name": "Potency basis census",
      "route": "/reports/potency-basis-census/"
    },
    {
      "name": "Strain dose match",
      "route": "/reports/strain-dose-match/"
    },
    {
      "name": "Supplier code network",
      "route": "/reports/supplier-code-network/"
    }
  ],
  "related_tools": [
    {
      "name": "Unit value calculator",
      "route": "/calc/"
    },
    {
      "name": "DSLD product check",
      "route": "/check/"
    }
  ],
  "release": "2026-09-20",
  "route": "/p/be-you-tiful/",
  "score_context": {
    "percentile": 88.4,
    "scored_formulations": 4101
  },
  "score_scale": 100,
  "source_sha256": "b7633f732437b71d37c215a03b19abfa8c91d45411579d976d6a926a0140339a",
  "strain_evidence": [
    {
      "entity_id": "species:bacillus-subtilis",
      "evidence_status": "ok",
      "name": "Bacillus subtilis",
      "query_valid": true,
      "rct_count": 48,
      "route": "/s/bacillus-subtilis/"
    }
  ],
  "version_edges": [],
  "weights": {
    "A1": 0.45,
    "A2": 0.55
  }
}