Axes 1–2 · Brand Index
Conditional score and coverage
Opacity share 0.9%. Brand results are not ordered when coverage bounds overlap. A brand-level sensitivity interval is undefined because the release preserves formulation-level intervals.
brand · release 2026-09-20
NOW
Structured fields rendered from the release dataset. Unknown values retain a reason; price is outside GIS.
Formulations112
Conditional mean GIS64.55
Coverage32.1%
Axes 3–4
Measurement status and document panel
Not a measurement product, so this axis does not apply.
No brand review panel is published in this release.
Price column
Brand price aggregation
undefined: prices are retained at label-version level and are not averaged across formulations.
Brand profile
What this brand's labels look like as a set
- Named strains
- 26 distinct designations printed across the 22 published products of this brand, compared without regard to letter case: BB-3, BI-04, BI-05, BL-5, Bb-02, Bb-03, Bl-04, Bl-05, HN-19, HN001, HN019, K12 …
- Potency basis
- Potency is stated at manufacture. 11 · Potency is stated through expiry. 65 · The potency basis is not stated. 49 · counted across 125 organism rows on its labels, not across products
- Printed CFU across its labels
- 200,000,000 – 3,000,000,000; median 1,200,000,000. Measured on the 11 of 125 organism rows that print a per-organism figure; labels stating only a blend total are not in this range.
- Forms
- Capsule: 16 · Lozenge: 1 · Powder: 3 · Tablet or Pill: 2 · counted across the 22 of 22 products whose label states a form
- Observed prices
- 1 of 22 published products; cost per day $1.49 – $1.49
- Printed claims per label
- 2 on average across the 22 of 22 products whose label carries a parsed claim block. A printed claim is not evidence and enters no axis.
Products
Published product pages of this brand
| Product | Gut Index Score |
|---|---|
| NOW 4x6 Acidophilus | 56.53 |
| NOW 4x6 Acidophilus Powder | 84.25 |
| NOW 8 Billion Acidophilus & Bifidus | 65.69 |
| NOW Acidophilus Two Billion · label 313551 | 89.63 |
| NOW Acidophilus Two Billion · label 13943 | 73.00 |
| NOW Aloe 10,000 & Probiotics | 50.77 |
| NOW Clinical GI Probiotic | 56.50 |
| NOW Clinical Heart Health Probiotic | 73.66 |
| NOW Clinical Probiotic Immune | 88.75 |
| NOW Cranberry Mannose + Probiotics | 55.28 |
| NOW Gr8-Dophilus | 59.02 |
| NOW Intestinal Bacteria Support | 62.41 |
| NOW Mint Dophilus | 70.28 |
| NOW OralBiotic | 88.53 |
| NOW Probiotic Defense | 40.60 |
| NOW Probiotic-10 & Bifido Boost | 45.28 |
| NOW Probiotic-10 100 Billion | 49.65 |
| NOW Probiotic-10 25 Billion | 62.03 |
| NOW Probiotic-10 50 Billion | 67.53 |
| NOW Respiratory Care Probiotic | 45.28 |
| NOW Stabilized Acidophilus Three Billion | 78.38 |
| NOW Women's Probiotic 20 Billion | 65.69 |
Organisms
What this brand actually puts on its labels
Across its published products, 45 distinct organisms or ingredients are printed. The most frequent, with the number of published products carrying each:
Elsewhere in this release
Related pages
Findings computed over the whole corpus: Potency basis census · Supplier code network · Label designation changes
Tools: DSLD product check
Citation
Cite this page
Ivitskiy, I. (2026). NOW. Gut Registry, release 2026-09-20. Elanvale Ltd. https://gutregistry.com/b/now/
The underlying tables are published under CC BY 4.0: this page as CSV · as JSON · full release and data dictionary. Cell-level provenance names the source record and its observation date.
Citable atoms
Release claims
NOW has 73 eligible SKUs and 112 formulation groups among labels in the NIH DSLD snapshot (Sep 2026).
73 / 112 formulation groups · NIH DSLD snapshot Sep 2026 · brand.skus · checked 2026-09-20T00:00:00Z · snapshot b7633f73243729 of 112 NOW formulation groups have at least one printed strain designation (25.9%) in the NIH DSLD snapshot Sep 2026.
29 / 112 formulation groups · NIH DSLD snapshot Sep 2026 · brand.naming · checked 2026-09-20T00:00:00Z · snapshot b7633f7324371 of 112 NOW formulation groups were scored using the available matching evidence (0.9%) in the NIH DSLD snapshot Sep 2026.
1 / 112 formulation groups · NIH DSLD snapshot Sep 2026 · brand.opacity · checked 2026-09-20T00:00:00Z · snapshot b7633f732437NOW: conditional Brand Index 64.55 from 36 of 112 formulation groups with numeric Gut Index Scores (32.1%); unscored groups remain outside the mean. Window: NIH DSLD snapshot Sep 2026.
36 / 112 formulation groups · NIH DSLD snapshot Sep 2026 · brand.index · checked 2026-09-20T00:00:00Z · snapshot b7633f732437